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Do you think that you're an expert writer? Or do you want to write like the pros? Read this article to see how you measure up or to help develop your writing style.

Power Writing 101: Tips and Tricks to Get You Taken Seriously!
By Dina Giolitto

In my ten years as an advertiser, I've encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use " when to say "bloom" instead of "grow", or "confused" instead of "befuddled."

But having a flair doesn't make them an expert in the field. I'm an expert ad copywriter. But I can't write a journalistic piece to save my life. I have no experience in this area, and it's just not my bag. So I happily leave this task to the reporters. Likewise, a retailer, marketer or salesperson should leave the writing to the writer. Yet they seldom do.

A copywriter is forever trying to explain why he inserted a word where he did, or why he chose one expression over another. Frequently, a client or employer takes a writer's carefully constructed piece and turns it into a wordgarbage wasteland. An atrocity... of verbosity!

If you're such an offender, shame on you! Let your writer do the job he or she was hired for: to make you look good. But if you insist on meddling with the marketing, critiquing the catalog and butchering the brochure, you may as well learn how to do it right. Master the secret to writing that packs a punch and makes people view you as a credible source. Learn the tricks of the trade that will get you taken seriously!

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